Web Design For Small Business
Are you looking for Web Design for your Small Business?
When it comes to your small business website, extra attention needs to be given to every small detail so that it will serve you will in attracting new business, and giving good content and information to your business prospects. You also need to have an understanding of Search Engine Optimization so that the search engines will find your site and get it indexed for the pertinent searches your clients will be making.
Here are seven key points in designing an optimized website for your small business:
1) Do not use flash pages
Flash entry pages are the first pages you see when you arrive at a website. Some web designers think flash pages are really nifty, but in reality, they serve no purpose. It just makes people jump through an unnecessary hoop. When someone lands on your site, they are looking for information. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the flash page.
2) Do not use excessive banner advertisements
Think back to a time when you landed on a website, and it looked like you landed on the Las Vegas strip, with all the flashing neons and flashing light up billboards. That’s what you don’t want on your website. You want your site to be easy for your visitors to navigate and find what they are looking for. It would better to lead your customers to what they are looking for with text links rather than large flashing banners.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid having music automatically playing
Web design has become a little more savvy in that if you have a professional site and you are wanting your potential customers to stay on your site longer than just a couple of minutes, then don’t annoy them with canned music that keeps looping. I have been startled on more than one occasion when I was scrambling to find the mute button on my PC so I wouldn’t wake my family up in the middle of the night. If you want audio, then give your visitor a choice by providing audio controls.
6) The most important – Host only with a Reliable Hosting Provider.
Before Chosing a Web Hosting provider for your small business website, read reviews. I have tried a few hosting companies, and the only one I will use is Hostgator.
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