Posts Tagged ‘Small’
Things to Consider before Choosing a Small Business Website Hosting Service Provider
Whether you are in the process of establishing a business from the ground up or if you have already established yourself as an entrepreneur, one of the biggest decisions that you will ever make is choosing a web hosting provider. These days, no business â no matter how big or small â can survive without having a website.
Your website can serve as an effective marketing tool to spread awareness about the product or services that you are offering. It can also play a big part in offering good service to your customers, plus establishing an online presence is a great way to increase your profits using cost-effective means.
Factors to Consider when Choosing a Small Business Website Hosting Company
Now, what are the things that you need to take into consideration when choosing which business web hosting provider to go with? Take a look at the following list:
1.   Check on the type of web hosting offered by the provider.
Remember that there are several types of web hosting services available today, but it does not necessarily mean that each one will suit your needs as a business. Take free web hosting as an example. Although there are plenty of free hosting plans which you can take advantage of, they may not necessarily be good for your business. The capabilities of free hosting are extremely limited, and they earn through ads. Unless you can find some way to turn the ads off, you might as well invest some good money on paid business hosting packages.
For business hosting packages, you can actually take your pick from any of the following, depending on your individual website maintenance needs:
-Â Â Â Dedicated Web Hosting
-Â Â Â Standard Paid Hosting
-Â Â Â Shared Web Hosting
Study the pros and cons of each type of web hosting package and decide which one will fit the needs of your business to a tee.
2.   Make sure that the service is reliable.
This is especially important if you are running an e-commerce website which runs 24/7. Just imagine how much profit you will lose if the servers go down for an hour, and you cannot get in touch with the technical support department of your web hosting provider. Check on online reviews and don’t hesitate to ask for references before agreeing to a particular business hosting package.
3.   What are the features included with the web hosting package that you will get?
Depending on the environment that your site will be hosted by, there are plenty of features that you can look for in a web hosting package. PhP, MySQL databases, the number of free domains included, e-commerce features â these and more are some of the features that you need to compare when looking for a small business web hosting package to take advantage of.
4.   How much do you have to pay?
Naturally, you also need to look for a reasonably-priced business hosting package. The good news is that the competition in the industry is stiff enough, which benefits you as a business customer in turn. This means that business website hosting providers will be able to offer you more for less.
5.   Additional factors to take into consideration.
You should also check on the uptime guarantee, the bandwidth, disk space, security features, e-mail accounts included, the quality of support and the quality of backup that the company has.
All in all, getting the best business hosting package from the right provider is all about doing your homework. Take all these factors into consideration, narrow down your options to two or three, and make an informed decision from there. It is the success of your business, after all, which is at stake â so it definitely pays to exert the extra effort into making sure that you are getting the right small business website hosting package. Â
Learn more about web hosting for small business website and vps hosting by visiting http://business-web-hosting.org/.
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Social Media For Small Business – How to Use Twitter For Your Business
Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter for business purposes. In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible. This list of tools, techniques, and what is possible is changing and expanding almost daily with the explosion of Twitter usage and discussions of Twitter merging with some other site/partner. Thus I expect to stay current on using Twitter for business purposes we will need to repost more on this topic from time to time.
• Be Real (don’t hide) -
It is important that you completely fill in the registration and profile information when signing up on Twitter. If you set up your Twitter Id as a business name it is less real than using a personal name. If you still want the business name in there, you could possibly add the company after the persons name (like Dell computer has been known to do with names like “PatrickAtDell”). In the profile section, post your website. I wouldn’t recommend a short URL here if you can avoid it since this is your brand and the full link helps in your SEO rankings. Also in the profile section you enter in relevant search terms in your profile description.
With the profile bio limited to 160 characters, you want to get the relevant keywords included. By doing so you don’t have much space to talk about the business specifically. However you can also squeeze in more content about your business including other websites, urls, logos, or content by uploading a custom Twitter background. Be aware though that the search engines and tools people are using to find you will not pick up words or content located in the background image. That’s why the keywords have to be in your description.
Finally and possibly most important is that you need to upload a picture. People want to see who they are communicating with, even if you are representing a company. If Twitters don’t think you are real, they are less likely to be interested in following you and learning more about your business (we are Twittering for Business here remember). If you try to hide with no picture, just a logo, an incomplete profile or no description, the cynical side of social media marketing will take over, people will assume the worst and they won’t follow you.
• Participate (be Relevant, contribute, share, respond) -
For a business or business person to be relevant in the Twitter conversation going on, they need to participate. Ask questions and elicit responses. Respond to other user’s questions. Tweet not only your own relevant contributions but retweet (RT) other Tweets that you find valuable. Promote and/or attribute others where there’s a reason to do so. You can build a following faster if you appear trust worthy (easiest way to do that is by actually being trustworthy), know your subject matter and don’t look like you are just out the get them to buy something.
The graders and ranking sites look at both your following as well as your activity. There’s a number of search tools that will help you here to see who is talking about what and who is specifically responding to you (for example with @replies). These tools can help you determine where you might want to jump into a conversation and build that relevance. This is important in being noticed by searches from other users. You build following with contribution, relevance, and responsiveness.
The number of keywords in your tweet cloud is also important. Are you an active Tweeter? If so, what are you tweeting about? Are you relatively consistent in what you discuss? There’s a big difference between using Twitter like text messaging and blogging each trip to the grocery store and using Twitter for business with a targeted, specific approach to your online identity and the topics you take on. Again, the grading web sites will pick up on this targeted approach and quickly move you to “elite” status in your chosen keywords if you Tweet with some forethought.
• Automate (where possible) -
Reduce the time it takes you to research what is happening in the Twitterdom, speed up your own Tweeting, get yourself followed automatically, and build ranking faster and easier. There are several automation type tools available to help build your Twitter for business presence without having to hire a back room full of people:
–TweetBeep -Set up alerts for various keywords, people, different attitudes, and links.
–Summize (Twitter Search) – Search for your keywords, click a button and you have a custom RSS feed that you can read via your favorite feed reader, or put on your Google or Yahoo home page. A synopsis available on what’s happening.
–Tweetlater – one of the more versatile tools related to Twitter. A quick list of services include; emailing a digest of Tweets (like TweetBeep), Pre-scheduling tweets to keep your tweet stream flowing, pre-saving Tweets or common snippets of tweets for faster Tweeting, Automating direct messages to people that follow you, and managing multiple Twitter Ids at the same time.
–Twitscoop – extends what Twitter Search can do with both real-time searches of specific keywords as well as what the overall Twitterdom is talking about using (the Tweet Cloud). It also shows you the hot trends in the cloud.
–Twellow – This is another research tool that extends Twitter for business use, Twellow searches people’s profiles or what they are Tweeting about under specific, predefined categories, or a general search. Twellow will also show you geographically where people are Tweeting from in the US and Canada.
–Remember the Milk (RTM) – A real unique and cutting edge use of Twitter. RTM is a Task management service (set up reminders, tasks, things to do, etc.) for an individual or a small team or business. You can interact with Remember the Milk through Twitter. You simply follow the Twitter ID @rtm and then send it commands like retrieving your current tasks, adding new tasks, setting up automated reminders, even sending tasks to other Twitter users. This is a great adaptation of Twitter for business use.
• Re-purpose existing content-
With taking care of customers, blogging, keeping up profiles on numerous social media sites, all while running a business, maintaining your online presence can quickly become overwhelming. Use tools like Twitterfeed to automatically Tweet content from an RSS feeds of your other blogs or sites, and Alterthingy, another tool that helps you aggregate and repost your content across the multiple sites, and profiles you need to maintain.
In addition, several blogs (Wordpress for example) are building Twitter widgets to be able to display your tweets (and others) on your blog, thus keeping the blog actively changing and a target for better search engine ranking and more active visits.
There are any number of other ways you can use Twitter for Business and this note really only scratches the surface of what is possible. As the popularity of Twitter grows so will the unique and inventive ways of using this innovative tool.
About Urvi Mehta:
Urvi Mehta is a passionate Social Media Evangelist who thrives on teaching and consulting business owners and organizations on how to use Web 2.0 and social media tools and social networks like Facebook, Twitter and LinkedIn to help create buzz and influence their branding online.
She is the co-founder of PR Easy (http://www.PREasy.com), a full service online marketing company which serves clients around the world. Urvi teaches her clients how to utilize social networking sites, such as, Facebook, Twitter and LinkedIn to establish themselves as authorities in their industry, acquire more clients and ultimately increase profit.
Urvi holds a Masters degree in Public Health from the University of Illinois in Chicago and is considered by her peers as someone who “holds nothing back and gives real meat.” She has recently started a blog, http://www.UrviMehta.com where she discusses Social Media Strategies.
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Save Money Starting a Small Business by Using Online Faxing
Starting a new business is hard work. You have to do the basic “find a need and fill it” exercise, of course, but logistically you have to invest money in any number of “necessary” things. You will need office or retail space, desks and other furniture, phone lines and computers, perhaps a company vehicle, money for salaries, sufficient inventory and all kinds of other things, depending upon your business type. Any place where you can save money at the initial stages will give your nascent business that much more of a chance to survive and grow.
There is one piece of office equipment you can safely leave off your list today. It’s the fax machine. Now, this is not to say that you can afford to be “out of touch” with all the tens of millions of fax machines in the world. It just means that you don’t need a 1980s-style contraption to stay in touch with people who have them. An online fax account will enable you to send and receive faxes, without having a machine at all. It all happens in (and through) your computer.
Savings Multiply
It isn’t just the hundred dollars (or more) that you might spend on a fax machine or a multifunction office device that you are saving. You are saving on much more than that. You don’t need to buy inkjet cartridges or toner, paper rolls or reams of sheets, extension cords or anything else when you move to online faxing. In addition, you won’t be spending money on the electricity for the device – and every penny helps these days.
One little-discussed drawback to having a standard fax machine is the fact that you are not even in control of some of its costs. Anyone in the world with a fax machine (or their own online faxing account) can “order” your fax machine to print out 22 pages of ads, coupons, discounts or anything else with a simple push of a button. The notion that other people, from office supply salespeople to politicians, can tie up your fax phone line and waste your ink, toner and paper is just short of utterly obnoxious. It’s hard enough to start a successful business. You don’t need other people wasting your money, too.
Efficiency Saves Money
Savvy businesspeople have known, pretty much since the dawn of commercial civilization, that “time is money.” Having a standard fax machine doesn’t just cost you in equipment, consumable supplies, electricity and waste – it also costs you time and energy. Every minute you spend walking to the centrally-located office fax machine is a minute you won’t spend making that next sales call, or dealing with a paying customer, or sending out invoices or doing other money-making activities. The amount of time wasted over a month, for example, can easily add up to hours.
Spending valuable time on feeding documents into a fax machine – or waiting for a dial tone, fixing a paper jam, replacing toner, etc. – is pure waste. Economists call these losses “opportunity costs” and “imputed costs,” while angry business owners call them lots of colorful things. An opportunity cost is when you lose the chance to make those sales calls because you’re putting a new paper roll into your thermal-printing fax machine. An imputed cost is the value of your time spent on unproductive activities. Using a fax machine has the somewhat rare characteristic of costing you in both of these ways at once.
Online Faxing Is Simple
Fortunately, online faxing is simple to set up and easy to use. There is zero learning curve usually, since basic computer literacy is all that is required to use fax software or log on to a Web-based online fax account. No longer do you have to get up, take printed matter to a machine and waste valuable time sending it to someone else whose fax machine will spend their money completing the communication, as well. This is something to remember – that there are unnecessary costs on both ends of a traditional fax message, so you can probably make some new friends recommending online faxing to everyone.
Times are tough. Businesses need to cut every possible expense to make it in this economic environment – in any economic environment if you are just starting out. One of the first things any new business owner should do is find every possible money-saving alternative to faxing, photocopying, buying supplies and every other daily chore. There are many more moves to make than just moving to online faxing, but as an example of a fast, easy and money-saving maneuver it is really hard to beat. Start with it and then use the same rationale with all your other business chores. You just might save enough money to turn a profit sometime soon!
Metro Hi Speed is a leader in internet fax solutions for any sized business. Less expensive and more reliable than traditional fax services – you’ll enjoy the convenience and well as the cost. Visit us today for more information on our small business and corporate fax solutions.
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